New ALS guideline for the term "Superfood": Classification as a nutritional or health-related claim
The Working Group of Food Chemistry Experts (ALS) made a new decision regarding the designation "Superfood" in its 123rd ALS meeting. The term "Superfood" is associated by consumers not just as a marketing term but also with special nutritional or health-related properties of a food. This is evidenced, among other things, by the Consumer Monitor 2020 - Special Superfoods from the Federal Institute for Risk Assessment. Therefore, the indication "Superfood" is considered a nutritional or non-specific health-related claim within the meaning of Regulation (EC) No. 1924/2006 (Health Claims Regulation, HCVO). According to Article 1 paragraph 3 of the HCVO, such designations are only permissible if they are accompanied by a corresponding nutritional or health-related claim that complies with the provisions of the regulation. Manufacturers that label their products as "Superfood" must ensure that this designation is supplemented by a nutritional or health-related claim authorized under the HCVO. Otherwise, the designation might be classified as misleading and be objected to. In our Tentamus laboratories, we conduct various examinations of superfoods and reviews of health claims. We provide you with fast and reliable results. Our customer service representatives are available to answer your questions.
Source: www.bvl.bund.de
